Clariant has launched Plantasens OP 95, a fully microplastic-free opacifier to support personal care formulators to minimise the impact of rinse-off products on marine and river life.
The 95% RCI readily-biodegradable natural-derived alternative to microplastic opacifiers is claimed to offer a powerful opacifying performance even at low concentrations, for a creamy white appearance with luxurious, caring consumer appeal for shampoos and liquid soaps.
Clariant says Plantasens OP 95 offers formulators an easy-to-use, sulfate-free drop-in solution for opacifying a wide range of hair and body care applications and for supporting eco-conscious consumer behaviour.
It can aid product manufacturers in addressing trends and extending new claims to their rinse-off formulations, it added.
Furthermore, says Clariant, it is possible to reach ideal viscosity without adding rheological agents, which means less formulation complexity.
“Because rinse-off formulation ingredients will usually end up in waterways and oceans, providing readily biodegradable solutions to this cosmetics sector is an important focus of our product development,” said Hermann Bach, head of strategic marketing and innovation at Clariant BU Industrial & Consumer Specialties.
“By answering formulators’ needs on multiple fronts, it enables an easy switch from water-dispersible acrylate copolymers without compromising on visual appeal,” he added.