‘Growth in brain and beauty boosters from within’: Novastell
Phospholipid supplier Novastell has shared insight into two of the biggest trends fuelling personal care and beauty in 2022: nutricosmetics and nootropics.
It said that “consumer requirements will drive these trends as brand innovation and consumer demands align”. The global nutricosmetics market is expected to grow from $5.36 billion in 2020 to reach €8 billion by 2026 on the back of strong sales and product innovation in Asia and Europe. Nootropics, meanwhile, are expected to grow at 12.5%/year to 2025.
“In order to innovate and capture vital consumer attention, product formulators are acknowledging that beauty brands are betting on beauty and brain-boosting products to drive skin health and wellness from within. The goal is to integrate physical and mental health with beauty science,” said Carla Felgueiras, global product manager ingredients at Novastell.
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