Lycored, which makes carotenoid ingredients for ingestible skincare products, has surveyed 1,285 consumers in the US and UK and found that the skincare goals they wanted to achieve vary significantly, depending on their skin tone
Consumers with the darkest skin tones were significantly more likely to select healthy glow or radiance. Of Americans who put themselves in the dark brown or black skin tone categories, 67% cited this as opposed to 51% of those with pale or fair skin. People with the lightest skin tones were the most likely to seek protection from UV light. In the UK, this was a goal for twice as many (34% v. 17% people with pale or fair skin.
Darker-skinned customers were also likelier (73% v. 54%) to have purchased a product designed for their particular skin tone. At the same time, at least in the UK, they were nearly three times likelier (74% v. 26%) to believe that it is harder for people with their skin tone to find the right products.
The research also shows that products that do not target particular tones and colours, such as ingestible products, appeal to consumers. 73% of the Americans surveyed agreed with the statement ‘Products that provide the same benefits for people of all skin tones offer a platform for inclusivity’ and there is a widespread perception that manufacturers are becoming more inclusive.