More and more consumers demand quality cosmetic products with naturality.1 The rising demand for this higher purpose includes natural ingredients and sustainable cosmetic products for their overall skin health with a 360° lifestyle and wellbeing without compromised goals.2 It has been growing continously in recent years, but it accelerated in the unprecedented times of the COVID-19 pandemic and will have a lasting impact.3,4
Naturality & biodiversity are key consumer expectations
One of the key pillars of sustainability is the environmental aspect with the respect and protection of the planet, and with the critical goal of biodiversity preservation. There is a growing demand to live in harmony with nature, with the desire to contribute personally to ethical sourcing and to safeguarding biodiversity. With heightened consumer consciousness and information capabilities via social media and special apps at their fingertips, biodiversity is a
