The website of Personal Care Magazine

New sheet mask for smiling faces

Kanebo, a skin care brand of Japan’s Kao Corporation, is releasing the Smile Performer mask on 12 September in its domestic market

Kanebo, a skin care brand of Japan’s Kao Corporation, is releasing the Smile Performer mask on 12 September in its domestic market. This follows the 6 August release of multiple easy-to-use, gender-inclusive eyebrow liners and other colour makeup items

Smile Performer is backed by Kanebo’s ‘I Hope’ brand theme and, it says, “offers new ideas for products and messages to lift spirits this autumn, a season when everyday mask-wearing remains the norm”. It was prompted in part by surveys showing that people often feel they have no reason to smile under their masks and this can affect their mood.

The mask’s thick, highly elastic sheet material is saturated with concentrated serum that adheres tightly and follows the movement of the skin. The ingredients include extracts of mallow flower, peach leaf and rice bran, plus methylserine, and it has a fruity, floral fragrance that blends lily of the valley, rose and jasmine accented with Teatopia tea flower.

Kanebo adds that the mask stays firmly in place when the face moves, “bringing out radiance as it moistens and firms” because it lifts the cheeks, the corners of the mouth and the jawline during the ten minutes of recommended use.

See more about Kao Chemicals Europe

Upcoming Events

Cosmetorium

Palau de Congressos, Barcelona, Spain
20 – 21 October

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

SCS Formulate

Coventry Building Society Arena
16 – 17 November

Making Cosmetics

MiCo Milano Congressi, Milan
25 - 26 November

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

Cosmetorium

Palau de Congressos, Barcelona, Spain
20 – 21 October

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

SCS Formulate

Coventry Building Society Arena
16 – 17 November

Making Cosmetics

MiCo Milano Congressi, Milan
25 - 26 November

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2021 Step Communications Ltd. Registered in England. Registration Number 3893025