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COUNTRY FOCUS: Exploring the natural beauty of South America

South America is one of the most exciting and thriving regions in the global cosmetic and personal care market and its share of this market is expected to reach a value of $69.9 billion in 2021.

Brazil represents more than half of the overall South American market size, with Mexico, Colombia and Chile also growing and offering significant opportunities for brands.1 One of the most important aspects of this region is the importance placed on beauty and beauty products by its consumers. According to industry event, BeyondBeauty Americas, 75% of Latins consider beauty an important part of their culture.

A deep cultural association with the concept of beauty, coupled with a significantly growing employment rate for women, bodes well for the future, notwithstanding the recent impact of the pandemic

With social media making an increasing impact on consumers, trends for natural ingredients and the clean beauty movement are also shaping the beauty and personal care landscape in this region. All areas of South America are experiencing a growth in per capita spending on cosmetics, with male grooming products seeing a particular rise in Chile, with Brazil and Argen

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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