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COUNTRY FOCUS: Exploring the natural beauty of South America

South America is one of the most exciting and thriving regions in the global cosmetic and personal care market and its share of this market is expected to reach a value of $69.9 billion in 2021.

Brazil represents more than half of the overall South American market size, with Mexico, Colombia and Chile also growing and offering significant opportunities for brands.1 One of the most important aspects of this region is the importance placed on beauty and beauty products by its consumers. According to industry event, BeyondBeauty Americas, 75% of Latins consider beauty an important part of their culture.

A deep cultural association with the concept of beauty, coupled with a significantly growing employment rate for women, bodes well for the future, notwithstanding the recent impact of the pandemic

With social media making an increasing impact on consumers, trends for natural ingredients and the clean beauty movement are also shaping the beauty and personal care landscape in this region. All areas of South America are experiencing a growth in per capita spending on cosmetics, with male grooming products seeing a particular rise in Chile, with Brazil and Argentina following closely behind.2

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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