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Pause and reset: Culture shifts in the pandemic

2020 has transformed day-to-day life, but how can we make sense of the cultural changes?

BAMM, a global insight agency based in New York and London, has released a report revealing the extent to which shifting consumer priorities during the COVID-19 pandemic have changed the way they react with brands — perhaps for good.

Typical values and ambitions have been placed aside while people focus on family, independence and new ways to take care of themselves; now and into the future. This could leave brands scrambling to understand and appeal to an evolved buyer, with the consumer of 2021 drastically different to that of 2019.

To help, BAMM identified five key trends shaping these audiences, and what brands can do to reconnect with their loyal customers, and engage new audiences they may never have been able to reach pre-pandemic.

Return to self

Even though life still feels on pause for most people, the mood over the past few months has changed - from stress and frustration, to a feeling of acceptance. With this

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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