BAMM, a global insight agency based in New York and London, has released a report revealing the extent to which shifting consumer priorities during the COVID-19 pandemic have changed the way they react with brands — perhaps for good.
Typical values and ambitions have been placed aside while people focus on family, independence and new ways to take care of themselves; now and into the future. This could leave brands scrambling to understand and appeal to an evolved buyer, with the consumer of 2021 drastically different to that of 2019.
To help, BAMM identified five key trends shaping these audiences, and what brands can do to reconnect with their loyal customers, and engage new audiences they may never have been able to reach pre-pandemic.
Return to self
Even though life still feels on pause for most people, the mood over the past few months has changed - from stress and frustration, to a feeling of acceptance. With this