Harnessing mycelium technology for protective hair care

COVID-19 has accelerated economic change, including a laser focus on sustainable practices. These progressive times call for sustainable innovations with consumers advocating for ethical and natural alternative technologies.

Fungi are at the forefront of an environmental and medicinal movement, making them essential for the future of the planet as well as health and innate immunity. Utilising nature’s sustainable infrastructure, Mycofuse Protect from Active Concepts optimises a mycelium technology to shield hair from the damaging effects of heat and chemical processes.

Mycelium, the root structure of mushrooms, is gaining momentum for advances in food, textiles, wound scaffolding and packaging materials. Many of our convenient technologies destroy the environment, but nature offers solutions for versatile and biodegradable alternatives. In nature, mycelium is the final decomposer, working to make components available for reuse in the ecosystem, a true circle of life. Grown under controlled conditions, cultured mycelium eliminates traditional harvesting while protecting natural resources. Mycelium has adhesive capabilities and prompts the concept of nature’s glue. The adhesive properties of mycelium encourage the ability of Mycofuse Protect to attach or fuse to each hair strand and help seal each hair cuticle.

Supported by tensile strength data and microscopy imaging, Mycofuse Protect is a sustainability derived active from cultured shiitake mycelium, offering optimal hair care protection from environmental aggressors and everyday stressors.

 

See more about Active Concepts S.r.l

Upcoming Events

PCHi - Shenzhen 2021

Shenzhen Exhibition & Convention Center
24 - 26 March 2021

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2020

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Upcoming Events

PCHi - Shenzhen 2021

Shenzhen Exhibition & Convention Center
24 - 26 March 2021

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2020

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021