Influencing consumer mood via marine biotechnology
Givaudan Active Beauty launches Sensityl, an active cosmetic ingredient that fuses nature and scientific expertise to offer consumers dual benefits on beauty and wellbeing.
The new patent-pending ingredient was developed in Givaudan's Marine Biotechnology Centre of Excellence based in Brittany, France. Sensityl is the first of its kind ingredient to positively influence consumers’ mood after just one month of use, owing to its powerful soothing benefits.
Sensityl also contributes to our sustainability approach ‘A Sense of Tomorrow’ as it innovates responsibly by enhancing people’s lives while respecting the environment due to our state-of-the-art biotechnology processes.
Maurizio Volpi, president of Givaudan’s Fragrance Division, said: “We are very proud of this unique cosmetic breakthrough originating from our research on marine biotechnology, one of the most innovative sustainability pillars of Active Beauty. It reflects our deep willingness to offer our customers not only new, but also natural and sustainable products that meet consumers’ needs.”
Exploiting new scientifically proven neuroscience protocols, researchers have revealed that volunteers using Sensityl expressed a real positive change in how they felt about their facial skin moving from negative feelings to positive ones, due to the exceptional soothing benefits versus placebo.
Laurent Bourdeau, Head of Active Beauty, said: “Capitalising on our leading understanding of the effect of fragrances on the brain in our state-of-the-art Sensory Centre of Excellence in Ashford, Givaudan expands its research in cosmetics and well-being with the launch of Sensityl™. It will revolutionise the beauty market by developing products acting on people’s mood thanks to its exceptional soothing benefits.”
Customers will get the opportunity to further discover Sensityl during in-cosmetics global in Paris from 2 to 4 April.