US subsidiary opens

Jojoba Desert has announced the opening of its first subsidiary based in the United States. Operating as Jojoba Desert, Inc., this new subsidiary will serve the North American and Canadian market.

In addition to business and sales offices, the subsidiary holds and manages inventory, as well as oversees logistics and delivery of product for US-based customers. 

Jojoba Desert Inc. is managed by Angela Medina, business development director, USA and Canada. Medina has an extensive background in national and international sales management in the beauty and personal care industries, working for top brands such as GM Collin Skin Care, DECLEOR and Walgreens Boots Alliance. Medina joins Jojoba Desert with more than 25 years of expertise in global product development and distribution, team training, marketing, operations, and direct B-to-B sales. 

“Angela brings a wealth of experience in the cosmetics industry from the USA and Canada markets, and is innovative, results-driven, and experienced in both domestic and international business practices,” said Lee Reuveni, CEO, Jojoba Desert (A.C.S.) Ltd. “She has a successful record of driving sales through new business development, account management, strong relationships, marketing and service strategies for global beauty and lifestyle brands. We could not imagine a better leader for our new venture in the United States, and we are thrilled to welcome her to the company.”

Medina will work closely in conjunction with Jonathan Regev, vice president of Marketing & Sales for USA & Canada. “Jonathan will continue to work side by side to Angela, supporting her on the path to building the JD brand in the USA and becoming partner for the success in growing and accelerating our business potential in this valuable market,” adds Reuveni. “We thank Jonathan for his tremendous contribution in building the North American market and for maintaining such high levels of achievement.”