The IMCD Personal Care team this year truly left the IMCD mark at the in-cosmetics Asia show with the ‘Clearly Different’ campaign.
This event got a very positive feedback from customers and IMCD Personal Care team alike, as it represented a great opportunity to introduce IMCD products, show the team commitment and passion for cosmetics, as well as invite open discussions and exchange of ideas with visitors. It was an excellent chance to increase awareness of IMCD’s expertise in the Asia Pacific region as well.
The personal care industry is continually looking to increase help and support for the global cosmetic market with specific product lines developed for individual country and/or consumer needs. IMCD has seen growing interest and the blooming of specific products for different cosmetic application fields. Delivering solutions that create growth for clients is definitely what customers are interested in. This has been an advantage for IMCD because their experienced team can provide tailored advice on all aspects of formulation, production process and application.
IMCD have two laboratories located in Asia (Indonesia and Malaysia) to support specific development and a dedicated technical team in this area. It is supported by the IMCD structure, including laboratories in Europe and Australia.
IMCD Personal care team is working on increasing its visibility in the Asia Pacific region, though their product portfolio and experience gained in Europe, as they believe (and have seen it in other areas) that this is a success that can easily be repeated in Asia.
