A taster exhibition and series of seminars, organised by in-cosmetics Asia and the Philippine Society for Cosmetic Science (PSCS), held on 4 May 2012, attracted brand owners and decision-makers from leading cosmetics companies including Dermpharma, Ever Bilena, Green Cross, Splash Corporation, Tupperware and Unilever.
The ‘Capturing New Products and Trends’ Roadshow was the first time a PSCS event has attracted so many presentations from suppliers and with over 200 delegates in attendance, proved to be one of the most successful events in the organisation’s history.
The roadshow pre-empted the in-cosmetics Asia show, which takes place in Bangkok from 6-8 November 2012 and enabled companies from the Philippines to learn more about the latest personal care products and trends, while meeting other leading suppliers exhibiting at the event. The one-day event took place at the Hotel Intercontinental in Manila and featured New Product Seminars and Marketing Trends presentations from companies such as Ashland Speciality Products, Euromonitor International, Evonik, Inolex, the Namsiang group of companies, Rhodia and Seppic Asia Singapore.
Highlights of the seminar programme included a Euromonitor presentation delivered by team leader, Samuel Hynh, titled ‘Filipino Beauty Industry In The Global Context: Modern vs Traditional’ which outlined the new opportunities afforded by developments in packaging and advertising, as well as in the growing demand for skin whitening treatments in the region. Also included was an insightful look at the dynamic Korean market. In ‘Innovative ways to achieve performance and aesthetics in natural brands’, Inolex investigated the continued growth of the natural products market across all categories and geographical markets. Traditional formulas rely on heavy waxes and oils, which cause challenges including heavy skin feel, poor performance, high colour, strong odour and instability. New developments in natural materials have given formulators the tools necessary to overcome aesthetic problems and provide performance products to the consumer.
The company, represented by Jaruwan Suksangoun, personal care regional manager, ASEAN, also showcased a brand new product, LexFeel N Series, which was launched at in-cosmetics in Barcelona in April. The product is remarkably similar to silicones, neat and in formulations is 100% renewable, sustainable and biodegradable. The presentation concluded by saying that the natural silicone alternative LexFeel N Series of products give formulators the tools needed to create natural products with performance.
Rhodia gave a presentation on the current trends and needs in the cleansing market and the benefits of shower gels and liquid hand-soaps. Titled ‘An Innovative Rheological Agent For Rinse-Off Products’, and presented by business development manager, Andy Lee, also looked at the benefits of Rhodia’s product, Rheomer 33. In the presentation, Andy Lee explained that a rheological agent cannot be designed solely for its rheological properties. What the formula looks like and feels like are also very important considerations that a rheological agent will have an influence upon. The Rheomer 33 ingredient addresses these concerns and is specifically designed to provide a high efficiency thickening, suspension properties and clarity in low-medium surfactant content systems (6%-13%).
Maria Theresa Luna Lumain, Asia business development manager cosmetic ingredient, at Seppic Asia presented ‘Simulgreen 18-2 – Naturally Efficient O/W Emulsifier Structure’. This ingredient’s structure is designed to respect the environment, in that it is of 100% vegetable origin and is designed in accordance with the principles of green chemistry, while offering versatile emulsifying properties, including a broad pH range (3-10), performance from 2% with vegetable oils, and a lotion to cream texture. Also, Simulgreen 18-2 offers improved resistance to electrolytes and stress inducing actives, and an eight-hour moisturising effect. Being designed in accordance with the principles of green chemistry means that the ingredient contains no solvents, is preservative free, contains no hazardous chemicals, is safe to use and is biodegradable. The presentation looked in-depth at the emulsifying and moisturising properties of Simulgreen 18-2, using the results of extensive in vivo tests that established the product’s ability to improve stability, provide substantially increased moisturisation as well as the perceived efficacy, and efficient emulsifying at low levels with vegetable oils.
Dr Jirapan Moungjaroen, technical & marketing manager, cosmetic division, of the Namsiang group of companies delivered a presentation on ‘Trends in the Thai Cosmetic Market Local and Export’ which illustrated just how competitive the market in Thailand is, with the US dominating the overall import market with 22%, and France dominating the import market for perfume with 52% share. The export value is US$2.5 billion with an annual growth rate of 16.13%, the major export markets being Japan (21%), Indonesia (9%) and Malaysia and Philippines (both 8%). However, exports to new markets are growing at great speed. In particular growth rates in South Africa (430%), Kana (271%) and Jordan (168%) show that the Thai export market is developing well outside of Asia. The majority of export products are hair care items (36%), while the second largest group comes under the category of ‘personal care’ (21%). Make up accounts for 17% of exports, with soap, oral care and deodorants each accounting for just under 10%. Overall, Thailand is seeing trends for increased consumption of anti-ageing, whitening and other customised skin care products. Also, there has been an increase in the use of herbal ingredients as a selling point, along with the increasing popularity of spa treatments. Particularly fast growing sectors are natural and organic, and sustainable products, with herbal ingredients, natural preservatives, silicone substitutes and certified products making their mark on ingredients lists.
Other companies who were tabletop exhibitors at the roadshow included Accord, Amchem, Brenntag, H&A PharmaChem, KAT Personal Care and Rake. Sarah Gibson, in-cosmetics Asia exhibition director, commented: “With suppliers from Germany, South Korea, Malaysia, Singapore, Thailand and the Philippines presenting their latest ingredients, the Roadshow delegates obtained a snapshot of what in-cosmetics Asia will be like. We are very pleased that great interest has been generated among the participants to attend the event in Bangkok in November this year.”
in-cosmetics Asia 2012 details
in-cosmetics Asia returns to BITEC, Hall 101-102, Bangkok, Thailand from 6-8 November 2012 with the most cutting-edge products from the Asian market and beyond. Last year, the event attracted trade visitors from 53 countries, including formulators, ingredient buyers, scientists, marketing experts, distributors and key decision makers from finished product manufacturers. The Asian cosmetics industry is one of the fastest growing personal care markets and offers lucrative opportunities for both national and international companies. Indeed, by 2014, Asia’s share of the global cosmetics and toiletries will be equivalent to that of Western Europe (information from Euromonitor International). As in-cosmetics Asia 2011 was the largest event yet, expectations are high.
The 2012 show will once again welcome a host of companies and key players keen to hear the latest scientific advances and regulatory issues from both the Asian and global market. Key features at the 2012 show will include the Innovation Zone, which is free to attend and displays the very latest new ingredient launches and innovative finished products. The Innovation Zone Best Ingredient Award recognises the best ingredients to hit the market in the six months running up to the show. Winners will be announced at an awards ceremony on the Innovation Zone at the event. Workshops will also be delivered by renowned industry experts, offering technical, scientific and regulatory advice to research and development professionals.
Adding to the educational content will be Innovation Seminars delivered by suppliers. These free-to-attend seminars will discuss the latest ingredients in the industry and cover the key technical aspects of formulation techniques. Enabling attendees to get in-depth analysis of movements within the marketplace, marketing experts and leading brands will reveal the latest facts and figures as well as advise on how to make the most of the current and upcoming trends in the Asian beauty industry and beyond. These presentations are also free-to-attend. Visitors and exhibitors alike can benefit from the unique networking opportunities provided in an environment that unites the vast professional spectrum of the cosmetics industry and with so many different exhibitors, visitors can compare the competition and come up with a solution that is best suited to their business. The show represents a unique opportunity to gather an enormous amount of information on new technology from 260 different companies all under one roof. The event also provides a chance for visitors from all over the world to understand why so many cosmetic giants are making strides into Asia and the unique environment offers an insight into customer trends; for the benefit of both the customer and the supplier.
How to get there
By air: An array of domestic and international airlines serve Bangkok International Suvarnabhumi Airport (BKK), which is 15 minutes from BITEC. By car: Located just off the Express Way, BITEC is easily accessible by taxi from the city centre or the airport. By rail: BITEC is linked directly with the expressway to Bangkok’s city centre and is only 10 km away. The line has recently been extended which means visitors can alight at Bang-Na station and walk approximately 500 m to the exhibition hall, or alternatively take one of the free shuttle vans provided by BITEC.
For further details, including information on visiting, go to www.in-cosmeticsasia.com
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