Koster Keunen has taken the wraps off a series of forward-thinking hair care formulation prototypes designed for modern product development across all market segments.
Each formula is built as a chassis - a starting point for rapid product development tailored to specific brand identities, age groups, and hair types - from mass to prestige, and from teens to textured hair consumers.
The prototypes offer a range of textures, applications, and performance benefits, each aligning with evolving demands for clean, effective, and inclusive hair care.
The key trends addressed include lightweight textures with buildable performance; functional naturals replacing outdated marketing terms, e.g. vegan for vegan’s sake; silicone-free, PEG-free alternatives; and scalable platforms for diverse demographics and market tiers.
The full range includes Deluxe Cream Pomade, Blow Out Bae Lotion, Lay Me Down – Silicone-Free Hair Control, Feather Hold Styling Cream, Invisible Hair Essence and Every Strand Hair Cream.
“Whether developing a prestige curl cream, a clean teen detangler, or a cost-conscious daily smoother, the prototypes deliver on performance, market trends, and clean formulation needs,” said business development manager Jessica Dynda.
"Let us help you bring your next-generation hair product to market—smarter, faster, and with better wax innovation at the core," she added.
