Croda Beauty Actives describes a 100% natural-based adaptive active ingredient, which cocoons the melanocyte to preserve skin’s sun capital, offers a cosmetic solution to fade both white and dark spots
‘Sunification’ - the inclusion of UV protection claims in non-sun care specific beauty products - is now commonplace. According to Mintel, 10.2% of face/neck care launches have a UV protection claim. In 2021, the market reached $7.8bn and is predicted to grow at a compound annual growth rate of 8.2% to reach $11.6bn in 2026, according to Euromonitor.
Sunification is a play on the word 'skinification', a skin care approach to all personal care categories such as hair care, sun care or hygiene. Sun exposure induces different biological pathways targeting lipid, protein and DNA. Those cascades lead to diverse clinical consequences from wrinkles, pigmentary spot, loss of elasticity to immuno-suppression and sun allergies.
Sunscreen brands are consequently adding more skin care actives to prevent and repair those damages to their formulas, or creating tinted sunscreens, blurring the lines between categories. This has given rise to the emergence of hybrid formats with diverse claims such as the following.
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