Roelmi HPC rebrands line of cosmetic esters

Italian personal care outfit Roelmi HPC has rebranded three of its key cosmetic functional ingredients.

Effective immediately, all of the ingredient maker’s cosmetic esters with emollient properties will fall under its EMotion branding.

Olifeel Glow has become EMotion Glow, Olifeel Skin has changed to EMotion Skin, while BeauSens Air is now known as EMotion Air.

Roelmi HPC said the rebranding creates uniformity in its portfolio, together with the EMotion Light and EMotion Silky products.

“Under the new brand name EMotion, this collection of cosmetic esters unveils itself as a combination woven with threads of quality, strength, and safety,” said a spokeswoman.

“They represent the next-gen ingredients for cosmetics, embracing sustainability through in the circular economy and upcycled production processes,” she added.

Roelmi HPC marketing lead Dr. Elisa Altieri said:  “Our endeavours echo an unstoppable revolution—a pursuit of the sustainable path, an embrace of coherence and recognition.

“Together, hand in hand with our distribution network, we weave a narrative that resonates with the symphony of tomorrow's cosmetics.”

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