COVER STORY: Clay-based rheology for enhanced UV protection

Consumer demand for sun care products is on the rise, driven by the growing recognition of sun protection as an essential aspect of maintaining skin health.

In an era of increasingly informed consumers, their expectations extend beyond basic UV protection. They now seek products boosting high SPF, water resistance, lightweight feel, and natural ingredients

 With consumers setting such high standards, formulators face the formidable task of creating sunscreens that meet these multifaceted needs. Elementis provides a range of solutions that can address challenges faced by formulators, including enhancing suspension and stability, improving film thickness, and boosting SPF and water resistance in sun care products.

Enhanced suspension and stability

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