A circular personal care packaging concept co-developed by Clariant has won the Sustainable Packaging Award at the 2022 Sustainable Beauty Awards in Paris organised by Ecovia Intelligence.
The Design4Circularity concept centres on a colourless polyolefin bottle with 100% post-consumer recyclate (PCR) content, full-body sleeved in a printed, deinkable shrink sleeve.
All materials are technically fully recyclable with the potential to be recovered and used for the same high-value application.
Resulting from a value chain collaboration between Beiersdorf, Borealis, Siegwerk and Clariant, the concept centres on giving packaging waste a second life in personal care applications suitable for multiloop recycling.
“Packaging made from recycled plastic is playing an increasingly important role in cosmetic products. But for us and our peers to push on and achieve the target of viable, fully circular solutions, it is vital to consider the entire lifecycle when creating a new design,” said Stefan Rüster, a packaging sustainabillity expert at Beiersdorf.
“This includes polymer production, polymer additivation, printing and design, alongside sorting and recycling. By bringing the expertise of all four partners to the table, the team has successfully created a blueprint for the rest of the industry that enables fast adoption and scale up,” he added.
“We’re honoured to have its potential recognized with the Sustainable Packaging Award.”
Bettina Siggelkow, head of sustainability affairs at Clariant, added: “We’re excited to be joining with the industry to pave the way towards more sustainable packaging and ultimately greater sustainability in beauty.
“We’re proud to bring progress through our additives that support PCR use in durable, recyclable packaging, as well as advancing products themselves via science-backed active ingredients and naturals for the cosmetic market with a positive sustainable and socioeconomic impact.”