Elementis highlights latest innovations and market concepts at in-cos Asia

Elementis will present its latest innovations for the personal care market at in-cosmetics Asia from 1 to 3 November in Bangkok, Thailand.

A leading provider of natural-based rheology modifiers and antiperspirant actives, Elementis will showcase its latest products at booth K71.

New product innovations include Bentone Luxe XO, a emulsifying gel that enables “a variety of different textures from high oil phase to high water phase to easily pass the challenges of high and low temperature stability”, the British company says.

Also on show is Bentone Hydroclay 2100, a mineral-originated rheology modifier, which imparts very good suspension control to the water phase of cosmetics.

In addition, Elementis is bringing four concept kits to the show: The Soul Kit, The Natural Kit, The Cleansing Kit and The Color Kit.

Meanwhile, Elementis is also showcasing the Watercolor Rose Blush at the Spotlight-on zone under Make Up section.

“This almost completely natural cream formula delivers sheer coverage with comfortable wear for a soft-focus look with an ethereal glow,” says Elementis.

See more about Elementis

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