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Spiking interest in estrogen face cream presents lucrative opportunity - Spate

Growing interest in estrogen face cream offers a potentially lucrative opportunity for personal care, according to market analysts Spate.

Search engine traffic for estrogen face cream has grown by 102.8% in the past year, the New York City-based company said.

Searches for estrogen face cream indicate that consumers are looking to learn more about the benefits of estrogen and its skincare applications, it added.

Related searches include: best, over the counter, for face, for face hair, and what does — indicating that consumers currently do not know much about estrogen and its skincare applications, and they are looking to learn more.

They are also looking for non-prescription versions of this treatment, which reveals an opportunity for beauty brands to deliver lower dose options where possible (similar to non-prescription retinol products).

Estrogen is an essential component of skin function, shown to improve skin elasticity, hydration and thickness.

“The lack of market leaders coupled with the low competitive space indicates a potentially lucrative opportunity for brands to become a market leader in the estrogen face cream market,” said a Spate spokeswoman.

“Brands should also consider leveraging estrogen in other formats such as treatments, serums, lotions and mists,” she added.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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