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Active Concepts tucks into TikTok trend with ACB Rice Water

Active Concepts has launched ACB Rice Water, a hair care treatment designed to accelerate growth and rejuvenate damaged hair.

The US company said the growing popularity of at-home hair treatments has given rise to #ricewater, a trend that gained attention on TikTok and social media.

Rice has been shown to have both nutritional and therapeutic benefits in Ayurvedic medicine, thus Active Concepts “went the extra mile and created ACB Rice Water SF using the oldest known biotechnological technique of fermentation”.

The use of fermented biomass allows for “efficient extraction on a cellular level in order to enhance natural, active ingredients,” it added.

Active Concepts said ACB Rice Water SF has been shown in studies to maintain and enhance hydration when compared to the untreated and H2O control.

“ACB Rice Water SF is a suitable addition to finished formulas intended to promote hair hydration. Protect hair humidity by using 5.0 percent ACB Rice Water SF in DI water,” the company said.

“Furthermore, ACB Rice Water SF has a shinier and smoother texture than the DI water treated sample and a comparable look to the unexposed control."

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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