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Active Concepts taps hybrid cosmetic trends with Social Renaissance kit

Active Concepts has unveiled a prototype kit inspired by the increasing popularity of multifunctional cosmetics among consumers.

The North Carolina company said its Social Renaissance Kit concept refers to “a revival of pre-pandemic social outings and celebrations - it incites the transition from social distancing into the socializing season”.

The kit features six formulations for a night out: eyeshadow, lip & cheek stain, concealer, brow gel, and a scented balm.

Active Concepts says the kit was developed to promote the idea that makeup can serve both cosmetic and skin care benefits, as more customers look to their makeup case to complement their skin care routines. 

“Hybrid cosmetics is one of the largest trends that has been driven by the pandemic and by the customer’s desires to decrease budgets and focus on ‘clean’ formulations with an emphasis on essentials,” a spokeswoman said.

“The younger generations are more conscious of their purchases than previous generations. They want products that can do double duty, and they are eager about wearing more makeup after over a year of being in and out of lockdown,” she added.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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