The website of Personal Care Global

Improving hair thickening with amaranth peptides

A new peptide composition, rich in phenylalanine and histidine amino acids and with a low average molecular weight, can help reinforce hair’s structural integrity and tensile strength

Healthy, thick hair with beautiful movement and shine is the goal of consumers of all ages. One of the biggest concerns of consumers, regardless of age, is hair thinning. This is mainly characterised by a decrease in hair diameter. Hair thinning and a decrease in hair diameter have negative consequences for a proper manageability and a healthy appearance of hair.1,2,3

 NaturePep┬« Amaranth (INCI: Amaranthus Caudatus Seed Extract, hereafter referred to as Amaranth peptides) was specifically designed to overcome hair thinning concerns and increase hair fibre diameter. Due to its powerful ability to increase hair fibre diameter, Amaranth peptide technology is also proven to enhance hair bounce, movement and shine. 

This technology is obtained using a vegetable superfood, Amaranth seed protein, and a proprietary manufacturing process to create low average molecular weight peptides (below 500 Da) which penetrate hair fibre and provide multi-functional hair benefits.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

in-cosmetics Asia 2023

BITEC, Bangkok
7 - 9 November

Plastic Waste Free World Europe 2023

Koelnmesse, Cologne, Germany
08-09 Nov 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

in-cosmetics Asia 2023

BITEC, Bangkok
7 - 9 November

Plastic Waste Free World Europe 2023

Koelnmesse, Cologne, Germany
08-09 Nov 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2023 Step Communications Ltd. Registered in England. Registration Number 3893025