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D’lite-ful news from BASF

BASF Care Chemicals has announced the launch of D’lite, its new digital subscription service for the personal care industry, in partnership with market intelligence agency Mintel and consumer intelligence platform Brandwidth.

This is said to combine the integration of multiple internal data sources, knowledge about the industry and data on market and consumer intelligence, to help customers “to identify the perfect cosmetic product offering”.

“In 2020, more than 150,000 products in the personal care industry were launched globally,” said Martin Widmann, senior VP of global strategic marketing for supply chain and IT.

“Being aware of this market dynamic we started working on a solution that would provide digital support to customers along the complete personal care product development process, enabling customers to create more innovative products and bring them to market faster based on better insights.”

Subscribers will have access to data on existing consumer products and personal care brands, plus market analysis and consumer insights in real time by analysing multiple social media pages, blogs, forums and review sites. Additional functionalities and service modules will follow in the coming months.

See more about BASF Personal Care and Nutrition GmbH

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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