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Minimalist ingredients for today’s hair care routine

To aid consumers seeking minimal ingredients lists, SNF has developed a range of cationic rheology modifiers that are multifunctional, vegan, and sustainable.

The past year has left consumers wanting to simplify their beauty routine. Many are looking for vegan and more sustainable hair care products. What better way of doing this than providing consumers with formulations that use fewer ingredients, are vegan, and sustainable while delivering desired benefits.

Most hair conditioners and masks contain emulsifiers, oils, silicones as ingredients. Formulators typically have to heat these ingredients in order to use them in their formulations. This process requires time and energy. The trend of “less is more” is becoming a requirement. By reducing the number of ingredients in a hair care formulation, consumer companies can save money on the cost of raw materials, time and energy by using cold process formulations. Companies can pass on these savings to the end-users, a win-win in today’s climate

Many personal care chemists are familiar with rheology modifiers based on an inverse emulsion process of polymerization. The rheology modifiers are used throughout the personal care industry. Skin care applications traditionally use anionic inverse emulsions while hair care applications use cationic ones. These products allow formulators to develop formulations that reduce the number of ingredients because they already contain the polymer, an emollient, and an inverting surfactant. Each of these components are valued by the formulators. The water-soluble polymer through the charge density delivers viscosity, sensory effect and compatibility with surfactants. The emollient contributes to the sensory benefits of your final formulation. The inverse emulsion polymers are typically water in oil emulsion which release the polymer when diluted in a water-based formulation. These inverse emulsions are very stable.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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