The past year has left consumers wanting to simplify their beauty routine. Many are looking for vegan and more sustainable hair care products. What better way of doing this than providing consumers with formulations that use fewer ingredients, are vegan, and sustainable while delivering desired benefits.
Most hair conditioners and masks contain emulsifiers, oils, silicones as ingredients. Formulators typically have to heat these ingredients in order to use them in their formulations. This process requires time and energy. The trend of “less is more” is becoming a requirement. By reducing the number of ingredients in a hair care formulation, consumer companies can save money on the cost of raw materials, time and energy by using cold process formulations. Companies can pass on these savings to the end-users, a win-win in today’s climate
Many personal care chemists are familiar with rheology modifiers based on an inverse emulsion process of polyme
