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Clinical testing for a booming men’s sector

Princeton Consumer Research highlight testing strategies for the key product areas within male grooming

The male grooming industry is growing at a rapid pace. Entire aisles of drug stores are dedicated to men’s grooming products. Product demand in the skin care, hair care, and fragrance industries has grown dramatically and is expected to keep pace in the coming years. Whether this growth stems from celebrity advertising or social media influence, one thing is clear: men have come a long way from the days of merely using a soap bar as face and body wash. The modern man stands ready and willing to invest in skin and hair products that maintain their health and youth.

Globe News Wire reports the men’s grooming market worldwide will reach $183.2 Billion by 2027, with the U.S. market alone estimated at $38 Billion, and China Forecast to grow at 6.9%.1 As men continue to open their wallets for new and improved grooming products, brands catering to this market are stepping up to meet those needs by expanding offerings to include anti-ageing, SPF and antiacne products.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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