Fragrance trends to be explored online

Understanding the movements influencing flavour and fragrance trends is critical to navigating changing demands and uncovering new opportunities.

Representatives from Flavorchem and Orchidia Fragrances will present at the upcoming Flavors and Fragrances 2020 conference, which like most tradeshows has now gone virtual. The speakers will deliver a curated presentation revealing the top trends influencing both sectors and how those trends translate into the flavours and fragrances seen in the marketplace today. Included in their findings will be:

 • Home Sanctuary: COVID-19 has fuelled demand for products that promote exploration and discovery at home. Unique flavours and fragrances offer a heightened sensory experience for adventurous consumers and create opportunities for niche products to expand into the marketplace. Brands trial their latest scent offerings with a variety of discovery kits that consumers can test at home

Health & Wellness: The quest for better-for-you alternatives remains strong as consumers seek out products with added benefits. Food and beverages that contain immunity, digestive, and other functional claims and fragrances featuring relaxation and energy claims gain immense traction. Mintel reports that 45% of Millennials would give up alcoholic beverages in order to improve their health as margaritas and peach Bellini’s transform into both mocktail beverages and scents.

Responsible Consumerism: Consumers trust and support brands with a strong purpose as sustainability turns into an expectation. Clean and free-from labels usually require products to exclude specific processed ingredients as consumers gravitate toward more naturally based food and fragrances. Reduce, reuse, and recycle remain a top priority as brands look ahead towards more ecofriendly practices.