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Exhibitions capitalise on renewed appreciation for human contact

The natural, clean beauty trend has been steadily growing for a while; however, acquiring mass resonance and becoming deeply relevant to millions of people in a matter of months, takes it from a trend to a mass lifestyle shift.

Before, we chose healthy, clean skin care products because we were aligning to a "it’s good for you" trend; now it’s a life necessity. According to Michael Nolte, Creative Director of trends and market research leader Beautystreams: ”Clean beauty pays off on a number of levels, not least in today’s context, in which consumers associate 'clean' with 'safe'. As a result, clean beauty is growing at lower doubledigits, while traditional formulations are declining at a similar rate.”

A Renewed Appreciation for Human Contact Organized by Informa Markets - Beauty, China Beauty Expo re-opened last week with over 90% of initial exhibitors present and an unexpected 20% increase in visitors registration compared to last year. The refreshing data, along with the feedback from show attendees, offers a positive outlook for the rest of the global B2B beauty industry in-person events, including BeyondBeauty Americas – Miami Beach (4-6 February 2021).

According to Claudia Bonfiglioli, general manager, Informa Markets - Beauty: “Our team has gone to extreme lengths to ensure the safety of our show participants and to optimise the show setup for all business interactions within the new health guidelines, while maximising the business opportunities for attendees both in person and digitally. We were overwhelmed by the incredibly positive response from our industry and we continue to be dedicated to an excellent customer experience and providing a safe and profitable platform for our clients to learn, network and expand their business."

Beyond the usual business measures of reducing costs, moving towards ecommerce and pushing crisis-relevant beauty products, the most innovative minds of the industry have been rethinking product development, supply chain, ingredients and fulfillment processes in order to adapt. From realigning their product development and manufacturing with the products most in demand (like sanitisers), to re-vamping their ecommerce and reinventing their shipping and delivery options, many companies have turned the disruption into a growth opportunity.

To find out more about Beyond Beauty Americas, visit: www.beyondbeautyamericas.com

Upcoming Events

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Korea 2021

Hall C, Coex, Seoul, South Korea
14 - 16 July 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Korea 2021

Hall C, Coex, Seoul, South Korea
14 - 16 July 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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