Partnership for wax distribution extended
Azelis has announced an extension of its distribution agreement with Micro Powders, Inc. (MPI), an international leader in the wax technology industry. Effective immediately, Azelis distributes in India all MPI's range for the personal care industry.
MPI and Azelis started their partnership for the CASE industry in India in 2020. Azelis has demonstrated steady growth, stimulated by sales excellence, technical product expertise, and formulation know-how, which lead to MPI’s decision to choose Azelis also as a partner for Personal Care in India.
Laurent Nataf, CEO & President Azelis Asia Pacific, comments: "This new mandate recognises our continuous efforts to effectively deliver our partners' targets while satisfying our customers' needs for tailor-made solutions. I am very proud of the determination and tenacity of our team in India and I am confident that this new partnership will be successful, as we will deliver the same level of business excellence in Personal Care that we have demonstrated in CASE."
Diana Smith, Global Sales Director MPI, says: "This agreement will allow MPI and Azelis to combine strengths, enhancing our services for all customers in India. MPI's decision was driven by Azelis' commitment to growth and dedicated organization for each industry, their market knowledge, commercial drive, and continuous focus on innovation."