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Changes in sun care: UV protection and beyond

Modern consumers lead busy lives and are becoming increasingly demanding of the products that they purchase. Although most consumers are aware that excessive sun exposure can be dangerous, everyday use of sunscreen products is often neglected.

Manufacturers are therefore motivated to constantly improve sun care products to make them more aesthetically pleasing, as well as effective. High efficiency, multi-functionality, and easy application are crucial to the modern sun care product. 

The importance of product aesthetics and correct application

In general, sunscreen products are perceived as difficult to apply and likely to leave greasy, white marks on clothes and digital devices, which are factors leading to their improper use. Consumers usually apply insufficient amounts of sun protection products to the skin, and as a result, obtain 20-50% lower protection than desired.1 A key challenge of formulators is therefore to improve the sensory properties and spreadability of the product. Consumers are also lax in subsequent reapplications, so it is important to extend the durability of the cream by increasing its resistance to water and other factors such as chlorine, temperature, sweat, and transfer. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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