This week at Cosmetagora, Ashland revealed two new products.
For hair care, Ashland is introducing Procataline G2, a natural, botanical extract designed to help detox hair and purify the scalp, protecting it against exposure to everyday air pollutants. For skin care, Vital ET biofunctional has been re-launched.
This multi-functional vitamin E derivative with anti-inflammaging properties acts as a skin
rescue against the acute and chronic stress caused by UV, bacteria and shaving. Pollution can wreak havoc on our hair and scalp, causing damage, dryness, and scalp sensitivity.
Procataline G2 is a new generation of biofunctional with superior antioxidant defenses against air pollution. This improved version of Procataline G2 has been developed from pea (Pisum sativum) extract augmented with a chia seed (Salvia hispanicum) extract. Procataline G2 has been clinically tested in one of the most polluted cities in Asia and has demonstrated increased scalp hydration and barrier function, reduced sensitivity, redness and desquamation.
Vital ET biofunctional helps reinforce the skin’s defensive powers at tissue, cellular, and genomic levels against stress from UV, mechanical, and bacterial sources. This multifunctional ingredient has also been associated with improved sun defence by better preparing the skin for sun exposure. It also offers after-sun recovery, delivering a calming effect on redness and skin sensitivity. In addition, it helps the skin fight inflammaging – low chronic inflammation induced by chronic UV stress which can lead to premature ageing.
“This is such a clever ingredient, offering so many end application possibilities. Vital ET can help defend skin from external stress, soothe skin that has been exposed to too much sun, and help decrease redness and discomfort from break-outs or shaving,” said Justine Cotton, global marketing manager and new business development.
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