Ingredients focus: fragrance concepts

The scent of a product speaks to the unconscious mind, and as a result can be enormously powerful. As well as providing emotional references to products, the scent can also act as an olfactory advertisement, promoting the product to people within close proximity to the user who can then provide that most sought after buying prompt: personal recommendation.

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Azelis is a global speciality chemical distributor focused on providing market leading technical service, coupled with strategic partnerships with world class ingredients producers. Driven by a dedicated team of personal care specialists in Americas, Asia Pacific and EMEA, Azelis brings to the market regulatory advice, product and trend education,...

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