Ingredients focus: fragrance concepts

The scent of a product speaks to the unconscious mind, and as a result can be enormously powerful. As well as providing emotional references to products, the scent can also act as an olfactory advertisement, promoting the product to people within close proximity to the user who can then provide that most sought after buying prompt: personal recommendation.

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The world of cosmetics is constantly evolving: players are always looking for innovative and effective formulas to offer efficient, safe products and new sensory experiences to the consumer. Beyond the rapidly visible benefits, the challenge is to awaken the senses, with original textures, pleasant to use, and formulated with respect for the...

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