Ingredients focus: fragrance concepts

The scent of a product speaks to the unconscious mind, and as a result can be enormously powerful. As well as providing emotional references to products, the scent can also act as an olfactory advertisement, promoting the product to people within close proximity to the user who can then provide that most sought after buying prompt: personal recommendation.

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Iberchem is a leading fragrance manufacturer specialised in the creation of fragrances for fine fragrances, personal care, home care, fabric care and air care products. 

Iberchem is a global fragrance company with over 30 years of experience in creating fragrances for brands worldwide.
Their story began in 1985, in Murcia, Spain,...

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