Ingredients focus: fragrance concepts

The scent of a product speaks to the unconscious mind, and as a result can be enormously powerful. As well as providing emotional references to products, the scent can also act as an olfactory advertisement, promoting the product to people within close proximity to the user who can then provide that most sought after buying prompt: personal recommendation.

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At Hallstar, our years of research and development provide us with unmatched expertise in specialty and ester chemistry. As a leading global provider of ready-made and custom formulations, we use our industry knowledge to help our customers make the most of their products, from concepts to the first production batches. This competency gives us an...

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