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Advanced instrumentation optimises nail care products

In a vast global cosmetics market forecast to reach US$ 675 billion by 2020,1 only the fittest can survive. That means outstanding consumer insight, creativity, constant NPD and a sharp focus on quality.

 While these attributes are required throughout the category, it is especially the case when it comes to nail cosmetics. A longstanding aspect of the beauty industry, nail care has become a top priority for many consumers in today’s celebrity-obsessed, selfie-taking society. With demand growing incessantly, it is more important than ever to develop the perfect product quickly and ensure quality standards are never compromised. Using objective analysis techniques is a reliable and proven way to optimise formulations and maintain quality and consistency, so improving consumer experience, boosting loyalty and growing long-term sales. 

Challenging formulations

Today’s nail care products have to meet a very demanding brief. Appearance is, of course, critical, but, ease of application, durability and comfort must also be taken into consideration. The attributes of the final nail care product are more aspirational than ever, and while new ingredients open up new opportunities, equally it can be difficult to develop products for some growing segments, such as ‘free-from’ and natural, due to limitations on the ingredients and components that can be used.These factors further emphasise the need for reliable and objective analysis techniques. 

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Upcoming Events

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Cosmetorium

Palau de Congressos de Barcelona
23rd - 24th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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