In response to an increasing trend for hair strengthening, Ashland has created FiberHance™ bm solution, a molecule designed to penetrate the hair fibre and provide superior strengthening in shampoos and other hair care products by using cost-effective technology. This molecule is based on glucoside chemistry to make hair appear more alluring.
FiberHance™ creates new ionic and hydrogen bonds inside hair fibres, to strengthen with each wash and give back natural manageability.
It is compatible with shampoos and colour treatment systems to strengthen hair during and after colouring, and to repair hair fibres that have been damaged by chemical treatments. It is also suitable for serums and leave on treatments and can be used to help repair thinning, dry, or brittle hair and hair damaged from styling, straightening and drying.
It helps to strengthen all hair types, including Caucasian, Asian and African American.
