At in-cosmetics Asia, Mibelle Biochemistry launched PerfectionPeptide P7, which is a biologically active hepta-peptide that stimulates the transcription factor Nrf2. This is the master switch of the cellular self-protection and detox system.
Mibelle Biochemistry has created a white board animation to illustrate the complex biochemistry involved in the skin’s self-defence mechanisms in simple terms. For Sederma this represents a new educational tool with the goal of reaching not only scientists but also marketing professionals and end-users with its documentation.
The video can be viewed at: www.youtube.com/watch?v=eCOCKP4B_wo
