Keramimic 2.0 from Croda - Intelligent Repair of Damaged Hair

Croda’s Keramimic 2.0 is a new keratin quat that takes biomimetics to the next generation. Developed using the most recent advances in proteomics, the amino acid sequences of the peptides found in Keramimic 2.0 match those present in the keratin proteins found in cuticular and cortical regions of human hair. Combining the best of science and nature, Keramimic 2.0 is a highly substantive conditioning active that provides targeted repair to the most damaged areas of the hair’s surface.

As the move towards natural cosmetics gathers momentum, biomimetics has been a continual trend throughout recent years.   The logic of protecting and replenishing the keratin proteins of the hair with keratin derivatives, or treating ‘like with like’, has experienced a major resurgence in the hair care market and Keramimic 2.0 is a new keratin quat that differentiates itself from any other.  Not only does it replace ‘like with like’, it mimics the proteins found in the hair’s natural composition to move biomimetics to the next generation.

Proven using cutting edge proteomics studies, our proprietary manufacturing method ensures that Keramimic 2.0 replicates amino acid sequences naturally found in hair keratin proteins to repair and condition the most damaged areas of the hair cuticle.

Analysis of the hair from root to tip shows that the hair fibre becomes progressively more anionic as the degree of damage to the cuticle is increased as you move along the hair fibre. Time of Flight Secondary Ion Mass Spectroscopy (ToF-SIMS) is a technique which can provide detailed information about the surface chemistry of the hair.  This high resolution mass spectroscopy technique was used to identify and map the deposition of Keramimic 2.0 along the hair fibre.  The use of imaging ToF-SIMS has shown that the cationic nature of Keramimic 2.0 ensures it deposits preferentially at the most damaged areas of the hair surface; Intelligently repairing the hair cuticle.

The look and feel of the hair is most obviously related to the hair cuticle and damaged cuticles result in dull, rough unmanageable hair so care for the cuticle requires good conditioning.  Combing studies were carried out using the Mini Tensile Tester, comparing the reduction in combing force of bleached European hair tresses treated with a Keramimic 2.0 conditioner or a conditioner base.  The results of this study demonstrate the excellent conditioning properties of Keramimic 2.0.

Laboratory evaluations are interesting as ‘proof of concept’, but performance must be realised in-vivo for an ingredient to be value adding. Croda has developed a specialist in-house method of evaluating the sensorial impact of actives on hair.  Objective studies have been carried out on a trained panel of experts profiling nine hair attributes against industry benchmarks.  A study looking at wet hair attributes was carried out and profiling data on Keramimic 2.0 delivered from an aqueous solution was generated.  Keramimic 2.0 was shown to offer excellent wet tangle removal, wet ease of combing and wet smoothness compared to shampoo.

 

Other news

Expansion in China

Upcoming Events

Cosmetorium 2017

Palau de Congressos de Barcelona, Hall 5, Fira de Barcelona, 08004 Barcelona
3 – 4 October 2017

in-cosmetics North America 2017

Jacob K. Javits Convention Center, New York
11 - 12 October 2017

SEPAWA Congress 2017

Estrel Congress Center, Berlin
18 - 20 October

in-cosmetics Asia 2017

BITEC Bangkok, Thailand
31 October - 2 November 2017

SCS Formulate 2017

Ricoh Arena, Coventry, UK
14 – 15 November 2017

What topic should the next Little Book cover?
Skin Care
Novel Textures
Colour Cosmetics
Instant Effects
Natural Formulations

Latest Issue

Personal Care Magazine

Personal Care Magazine

Sep 2017

HerbaShield® URB –The Natural Solution to Pollution

Register now to apply for regular copies of Personal Care Magazine and free access to premium content, as well as our regular newsletters.

Personal Care Europe

Personal Care Europe

Sep 2017

Trigger hair dynamics to regain density

Register now to apply for regular copies of Personal Care Europe and free access to premium content, as well as our regular newsletters.

Personal Care Language

Personal Care Language

Jun 2017

URBALYS® 글로벌 안티폴루션



Register now to apply for regular copies of Personal Care Language and free access to premium content, as well as our regular newsletters.