Creating more natural and sustainable hair styling products has historically been a significant challenge for the formulating chemist. While naturally-based styling polymers have been available, they typically provided less than satisfactory performance and, often, increased cost.
To satisfy consumers’ desire for styling products with increased sustainability along with high performance, the Global Personal Care business of AkzoNobel Surface Chemistry has introduced Structure Style polymer, a naturallyderived, starch-based polymer that provides multiple styling benefits along with the potential for significant formulation cost savings. Structure Style polymer (INCI: Hydroxypropyl Starch Phosphate) features effective rheology modification and film-forming capabilities to provide both excellent thickening and long-lasting hold. The polymer can be used alone or in conjunction with traditional rheology control polymers to help create styling products that are high-performing, aesthetically pleasing and economical. “It’s our goal to provide more natural and sustainable polymers that meet the performance demands of formulators and consumers,” said Laurie Marshall, global marketing manager, hair styling, at AkzoNobel Global Personal Care. “With Structure Style polymer, it’s possible to create gels that display superior gloss and stiffness, improved dry comb and dry feel when compared to benchmark PVP/Carbomer gels.”
