Floratech announces an innovative web-based service which provides full ingredient disclosure via a QR (Quick Response) code printed on the product label.
Scanning the code leads to a rich menu of useful information about the raw material, in essence providing full product disclosure from the label. For example, formulators can browse guide formulas, product descriptions, efficacy claims, and technical data sheets. Quality personnel can obtain appropriate certificates of analysis, material safety data sheets, and nomenclature and registration information. In addition, logistics personnel will find emergency contact, storage, and hazard information – all which can easily be delivered to anyone via email. Unlike most current use of QR code, the Floratech system has nothing to do with advertising or social media. “We don’t ask for contact details. Frankly, we would rather not have your personal information,” says Steve Brown, vice president of Floratech. Brown adds: “We aren’t in the data business. We are however in the business of serving our customers, product formulators and brand managers, in more effective and rational ways. This system saves them tonnes of time because it allows them to easily ‘pull’ the most updated version of needed information within seconds. Nobody in our industry has done this yet, but soon almost everyone will.”
