For decades, the US sun care market has evolved under a unique tension: rapidly shifting consumer expectations on one side, and a relatively static set of approved UV filters on the other. While beauty routines have become more sophisticated—prioritizing sensorial elegance, daily usability, and multifunctional performance— the regulatory framework has often limited how far formulators and brands could innovate.
That reality is now changing
With the FDA approval of PARSOL® Shield, the first new sunscreen active in more than 25 years enters the US market, introducing a new level of technical capability and creative freedom for brands. More importantly, it signals a broader reset— one that aligns US sun care more closely with global innovation trends and evolving consumer expectations.
As the President and CEO of the Personal Care Products Council (PCPC) Tom Myers emphasised: “We applaud FDA for advancing this long-awaited decision.”
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
