For decades, the cosmetics industry held out a familiar promise: confidence and beauty, bottled and delivered through personal care.
Yet those traditional promises are being challenged by the rise of digital image manipulation and AI-based appearance tools. Filters can now smooth away reality in an instant — yet they leave something vital behind: the feeling of being truly seen.
Instead of competing with digitally perfected beauty, BASF is taking a more meaningful direction. With Beyond Beauty: Authentic+, the company invites the industry to rediscover its deeper purpose — to nurture the whole person, not just the façade.
Returning to What Feels Real
Unveiled at in-cosmetics Global in Paris, the concept is grounded in authenticity, emotional well‑being, and rich sensory experiences. It shifts the narrative from instant, artificial perfection toward long‑term care for skin and hair, confidence‑building rituals, and products that celebrate individuality.
The “+” in BASF’s approach signals the emotional dimension. It forms the bridge between functional performance and human experience: products that don’t just deliver results but help people feel more attuned to themselves and more connected to others.
Bringing Authentic+ to Life
At this year’s show, BASF brings the Authentic+ philosophy into action through a series of ingredient innovations designed to help brands create products that spark feeling, build confidence, and foster genuine connection.
A central highlight is a new chapter in collagen science that aligns seamlessly with Authentic+ by supporting the skin’s own biology rather than masking it. With the launch of two pioneering cosmetic actives, BASF introduces a holistic approach to skin rejuvenation designed to deliver both biological support and visible results: NeoHelix™ Regenerate, a high-performance precision peptide, enhances the skin’s natural self-repair mechanisms for adaptive collagen renewal. SkinNexus™ Collag3n redefines collagen banking with a bio-identical Collagen III fragment.
The company is also presenting a range of additional product innovations:
Plantigenix™ Bisabolol a new biotechnologically produced high-purity soothing active, designed to meet growing demands for natural cosmetics that emphasize emotional well-being and skin comfort paired with reliable quality and sustainability.
Dehyquart® S18, a high-performance, readily biodegradable conditioning agent designed for use in hair care formulations and an effective, naturally derived alternative to persistent quaternary ammonium compounds (quats).
Uvinul® TS Hydro, a water-soluble UVA filter with extended UVB absorption, that supports the creation of lighter yet effective sun care formulations. It enables a balanced UV filter distribution in the oil and water phases, maximizing UV protection.
Aloversil™, a cosmetic ingredient with potent natural peptides developed to support the appearance of fuller, denser hair in men experiencing visible signs of shedding.
Experience Authentic+ in Paris
Meet the BASF team at Booth 3C60 and discover how Authentic+ and the next generation of cosmetic ingredients can help you create products that inspire confidence and celebrate beauty that feels real.
