BASF Personal Care has taken the wraps off Ameriflor Calm, an active ingredient designed to help sensitive skin regain resilience.
The botanical ingredient reduces the appearance of redness, minimizes trans-epidermal water loss, and defends against environmental aggressors.
Ameriflor Calm was tested in clinical studies with participants showing signs of sensitive skin, applied at 1% concentration over 28 days, with evaluations at baseline, seven days, and 28 days.
After seven days of use, the ingredient demonstrated a 10% improvement in skin redness appearance and showed a significant improvement compared to the placebo (8%), with continued positive results observed after 28 days of use.
Trans-epidermal water loss also improved substantially by 11% compared to placebo after seven days of use.
Sourced from regenerative organic certified farms in Oregon, USA by the Regenerative Organic Alliance and produced in the United States at a manufacturing site that runs on 100% renewable electricity, Ameriflor Calm exemplifies BASF’s commitment to sustainability and ethical practices.
“In today’s market where consumers value transparency and efficiency, Ameriflor Calm reduces the appearance of redness, supports skin barrier function, and strengthens resistance to environmental stressors, seamlessly blending the plant-based knowledge from Indigenous traditions in the Americas with modern scientific techniques to enhance the resilience of sensitive skin,” said Lucilene Veira-Nunes, Global Business Management, Beauty Care Solutions at BASF.
“Ameriflor Calm addresses the pervasive issue of sensitive skin by combining modern science with bioactive compounds from the self-heal plant (Prunella vulgaris), a resilient botanical that has long been utilized in traditional practices by Indigenous nations such as the Nitassinan, Catawba, Cherokee and the Algonquin-speaking nations,” she added.
