Rousselot explores the fairytale potential of collagen as the next-generation ingredient for the hair care segment, including how it empowers manufacturers to differentiate their beauty from within products and helps consumers live ‘happily ever-after’ with their hair
From reducing frizz to boosting shine, thickness and fullness, today’s hair care brands have to contend with a number of tangled demands from a wide range of shoppers. With so many searching for solutions to their hair care worries, nutricosmetics brands need a reliable ally to help them tap into this expanding market opportunity
Anyone close to the health and beauty industries has likely heard of collagen and its many benefits. Particularly in the nutricosmetics space, collagen has long been recognized as a key ingredient in promoting skin beauty but in the last decade, a growing bank of scientific evidence also points to a beneficial connection between collagen and hair health — opening the way for it to become a 'mythical' solution for many beauty supplements alongside more established ingredients such as zinc and biotin.
In this article, Florencia Moreno Torres, Rousselot's health & nutrition global business development manager, explores the fairytale potential of collagen as the next-generation ingredient for the hair care segment, including how it empowers manufacturers to differentiate their beauty from within products and helps consumers live 'happily ever-after' with their hair.
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