Dow Personal Care gave a debut to its first low carbon silicone elastomer blends under the Decarbia reduced carbon platform at this month’s Suppliers’ Day trade show in New York City.
The US company’s newest product offering includes targeted products for conditioning and deposition aid, styling, cleanser, film formers for colour cosmetics and sun care applications – empowering formulators to create high-performing consumer loved products.
Dow also unveiled a prototype formulation kit under the theme 'From Shower to Sensational', designed to elevate everyday routines into indulgent self-care experiences.
The kit is composed of 12 thoughtfully crafted formulas powered by innovative ingredients like silicone elastomers, gum blends, organic skin-conditioning polymers, a bio-based SPF booster, and upcycled rice husk silica, this kit is designed to transform everyday routines into a refreshing and inspiring beauty experience.
Complementing that was the launch of the ‘ProtecTress 2.0 Program’, focusing on effective hair heat protection options.
“Today’s brand owners are eager to ride the wave of trends and go viral – but they also care deeply about the longevity of their established product ranges through continually enhanced performance, just as we do,” said Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care.
“Consumers demand long-lasting results, whether they're trying out a new product or reaching for a trusted favourite. That is what helps them feel confident throughout the day,” she added.
“We approach every launch through multiple lenses to ensure we offer the most effective and versatile ingredients. Our scientific know-how, performance testing capabilities, and regulatory expertise aren’t just appreciated—they’re relied on by our customers who know they can create products that truly resonate with consumers.”
