Ashland highlighted several novel technology platforms at this month’s New York Society of Cosmetic Chemists Suppliers' Day trade show.
The Wilmington, Delaware company emphasised technologies that demonstrate superior performance and meaningful growth opportunities for branders and can enhance the speed and impact of their products and applications.
Highlights on the Ashland booth include: Texturpure sa-2 ingredient, a texturing and suspension agent for hair and body care that delivers luxurious sensory touch, exceptional performance, sustainability excellence and effortless formulation.
With Texturpure sa-2, brands can create indulgent, eco-conscious products that meet consumer demands while reducing their environmental impact.
Also on show at the Javits Center was Sensiva sc 50 natural multifunctional, which builds on the groundbreaking success of Sensiva SC. The multifunctional booster is now available in a natural version.
Meanwhile, Collapeptyl biofunctional is the first-ever hyalupeptide hybrid, mimetic and booster to 20 skin collagen types for instant glass-like, glowy skin and wrinkle appearance correction. This vegan suitable, non-PFAS, 99.7% natural collagen peptide solution delivers unparalleled synergistic performance and powers a dual action. It combines sensorial effect with instant and long-lasting visible benefits ensuring both product elegance and efficacy
Also, Antaron soja glyceride, a nature derived, biodegradable film former that delivers water resistance and sun protection factor (SPF) boosting benefits to sun care and color cosmetic formulations. This innovation enables the creation of more natural sun care creams, lotions, gels, and color cosmetics, the ingredient is part of our transformed vegetal oil technology platform.
Ashland also displayed Softhance MR conditioning agent, a nature-derived, biodegradable conditioning agent delivering consumer-perceivable skin softness from rinse-off cleansing formulations. Depositing on the skin
Elsewehre, Blumilight biofunctional is a Theobroma Cocoa Seed extract to help skin fight photodamage induced by blue light and UV. It is ideal for use in sun care and day care products, daily defense creams, anti-aging and anti-hyperpigmentation facial care products.
Styleze es-forza ingredient, Ashland’s most recent addition to its plant based eco-styling product line, boasts a customizable stiffness allowing formulators to tailor their products to a desired stiffness and hold while keeping any hair styles in the most extreme humidity. Intended for gels and cream formulations
Also on show was N-durhance es-repair ingredient, a durable split end repair polymer that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties giving the hair a lubricious, non-tacky feel when wet and perfectly conditioned when dry.
Finally, Natrathix bio cellulose is a breakthrough thickener with suspension capabilities that keeps emulsion stability of skin and sun care creams, lotions and gels with a pleasant skin feel, offering an alternative to carbomer.
