Speciality ingredient distributor Azelis has expanded a distribution deal with Austrian manufacturer Agrana. Effective immediately, Azelis will distribute Agrana’s PuraBeet ingredient for the personal care segment in China, Japan, the Philippines, and Thailand.
PuraBeet is a multifunctional skin care ingredient, 100% plant-based and naturally derived from sugar beet molasses as crystalline betaine.
It enhances skin hydration, reinforces the skin barrier against harmful substances, and helps reduce inflammation caused by chemical compounds in personal care products.
Additionally, it improves the sensory experience by enhancing texture and spreadability.
The distribution deal strengthens an existing collaboration between Agrana and Azelis across the Americas, EMEA, and Asia Pacific.
This expanded partnership with marks the first time Azelis is offering PuraBeet in Asia-Pacific.
Jochen Warnecke, Head of Sales, Marketing & SCM – Betaine of Agrana, said: “We are delighted to work with Azelis and expand the reach of PuraBeet in China, Japan, the Philippines, and Thailand.
“Recognising the growing demand for clean products, we are confident that Azelis, with a strong focus on sustainable solutions, is an ideal partner to support our growth in these key markets.
“Their outstanding technical capabilities, advanced in-house laboratories, and dedicated local technical sales teams will enable us to meet the needs of our customers effectively.”
