Nouryon has launched BeautyCreations, an AI-driven tool that enables personal care formulators to search through its repository of hair and skin care formulations.
Powered by Albert Invent, the BeautyCreations formulation discovery tool leverages AI to help formulators supercharge their beauty formulation development.
Using natural language, formulators can describe their formulation requirements and desired consumer product claims to the tool, which is trained specifically for personal care formulation chemistry.
The tool, launched at in-cosmetics Global 2025 in Amsterdam, allows customers to develop their own formulations from the company’s innovative portfolio of solutions.
“The launch of our new BeautyCreations formulation discovery tool highlights our commitment to innovation and excellence in personal care formulation,” said chief technology officer Johan Landfors.
“This initiative represents more than just a technological advancement – it establishes a new standard for supplier-formulator collaboration in the personal care industry," he added.
Suzanne Carroll, Senior Vice President, Consumer and Life Sciences at Nouryon, added: "BeautyCreations represents a step-change for formulators, providing them an innovative new tool that simplifies discovering relevant solutions from our extensive portfolio of personal care formulations.
“It also guides formulators in understanding intricate formulation development and our diverse ingredients.”
