Sun Chemical will launch a pair of effect pigments for the personal care sector at next month’s in-cosmetics Global trade show in Amsterdam, the Netherlands.
The New Jersey, USA outfit will debut two new metallic effect pigments at the show’s Innovation Zone.
Chione Electric Scarlet SR90D, an intense red shimmering effect pigment, and Chione Electric Sienna SC90D, a bright copper shimmering effect pigment with enhanced chroma, are both created from patented technology and globally approved as colour additives for cosmetics, skin, body and sun care.
The pigments are non-staining, non-bleeding and offer UV stability, providing formulators with innovative solutions to meet the high demand for vegan, carmine-free products.
In response to the rising trend of cosmetics with skin care benefits, Sun Chemical will feature its Timica Terra effect pigments at the show’s Makeup Bar.
Designed to inspire formulators with new ideas for hybrid and multifunctional product development for cosmetics, skin, body and sun care, these natural mica-based effect pigments are versatile products that can be used to create skin tone shades with both coverage and built-in radiance.
With no milling or grinding required and excellent oil absorption properties, Timica Terra effect pigments simplify manufacturing processes and make it easier to create radiant complexion shades.
“We are so excited to be sharing our newest innovations with customers at the leading industry event for cosmetics and personal care,” said Ed Webb, Global Director of Cosmetics, Sun Chemical.
“Since the launch of our popular pink effect pigment, Chione Electric Fuchsia SF90D, customers have been looking for more carmine-free solutions to meet demand for vegan products, so we’re delighted to extend this product line with new and vibrant colours.”
Sun Chemical will be exhibiting at stand #1A10 on 8-10 April at RAI Amsterdam.
