Spanish fragrance house Eurofragance launched Verdenix, an upcycled malodour counteraction active ingredient, at the in-cosmetics Asia trade show in Bangkok, Thailand.
Made from upcycled cedarwood oil, Eurofragance has demonstrated that in just over two minutes, Verdenix renders half of the malodour molecules of certain compounds undetectable by GCMS analytical equipment, and that in under six minutes the malodour is virtually gone.
These findings were corroborated in sensorial panel tests conducted in the company’s labs.
“Verdenix works on two fronts, rendering it effective across a broad spectrum of malodours, and it produces its desired effect at extremely low dosages. A low dosage and a naturally agreeable olfactive profile, makes it easy for perfumers to incorporate it in their fragrance compositions,” said Marina Melendo, R&D Scientist and leader of the Verdenix project at Eurofragance.
“The most promising attribute of Verdenix is its ability—in conjunction with other ingredients—to quickly eliminate precise types of malodours. This is what consumers want; they want to restore a sense of purity to a situation that is unpleasant to them and potentially embarrassing,” she added.
The ingredient is designed to deliver its promise in any type of product application that is positioned to combat disagreeable smells, including personal care products such as deodorants, soaps and shower gels.