Central American distributor Divsa rebrands as Barentz

Central American personal care ingredient distributor Distribuciones Industriales Variadas (Divsa) has been rebranded as Barentz, effective immediately.

The name change follows the acquisition of Divsa, which has locations in Guatemala, Dominican Republic, Honduras, El Salvador, Costa Rica and Panama, by Barentz in March 2022.

Barentz said its subsidiary would continue to serve customers and principals with the same high level of attention that their local teams have done for more than 25 years.

“Today we begin to write a new page in the history of success for our organization. We officially consolidate ourselves as a global leader in specialty distribution for our business partners, maintaining the entrepreneurial spirit and value generation based on a unique working model,” said former Divsa president Mario Mena.

“We will continue to pursue excellence in our mission, exceeding customers' expectations by always providing a better solution. You already know Divsa, allow us to introduce you to Barentz!,” he added.

Barentz North America president Mike McKenna said: “We are pleased with the evolution of our business in Central America, which is an important strategic geography for us.

“Building upon a wonderful legacy, we are excited to leverage our global brand which will allow us to increase the value offering that we can provide to our customers and key principal partners.”

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