Lake Personal Care explains why it expects the hormonal and menopausal beauty market to experience significant growth over the next five years, as consumers become increasingly aware of the impact that hormones have on the skin and will seek out products that address these specific skincare concerns
For many years, Lake has been following the trend for personal care products that meet the needs of people experiencing the menopause. In 2020, Female Founders Fund reported that by 2025, menopausal women will present a $600 billion opportunity for businesses globally. And, since our first article in 2020, we have seen the menopause trend only increase, with a staggering number of launches in this space transforming a previously underserved market.1
This follows the overarching trend of visibility surrounding women’s health, and in particular alongside menopause, menstruation, and hormonal change. Our most recent census in the UK also revealed that there are over 30.4 million females in the UK; around 13.8 million women are of the age where they would be either going through menopause or be postmenopausal, and approximately 13.3 million would be experiencing their monthly menstrual cycle.2
From this, there is a distinct appreciation that skin issues resulting from these hormonal changes will have an impact on a large consumer group. We already know that, as a result of hormonal changes associated with menstruation and menopause, systemic changes occur throughout the body. These systemic changes impact the skin as it is one of the largest endocrine organs
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