The website of Personal Care Global

Neurocosmetic beauty: bitter receptor activation

By activating the skin’s bitter taste receptors and encouraging calcium influx, personal care products can now alleviate the previous skepticism around neurocosmetics. This development is not merely fascinating for contemplation in a research lab, but now a readily applicable sensory experience for the skin which combines science, innovation, and efficiency into one solution, as Active Concepts explains

A consumer’s first impression of neurocosmetic science is commonly one of disbelief or immediate dismissal. Understandably so, since past neurocosmetics such as powdered crystals for detoxification seemed to garner scepticism due to their ambiguous benefits and lack of apparent efficacy. 

However, modern neurocosmetic developments have arrived to counter these previous beliefs and provide a solid scientific approach. There is fascinating science that lies within our bodies sensory system. 

A consumer’s five senses: touch, sound, sight, smell, and taste are always considered when developing a personal care product, and for good reason. A pleasant smell, or lack thereof, can be helpful in making the experience of using a product enjoyable.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

Cosmet’Agora

Espace Champerret – Paris
16th - 17th January 2024

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

Cosmet’Agora

Espace Champerret – Paris
16th - 17th January 2024

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2023 Step Communications Ltd. Registered in England. Registration Number 3893025