Neurocosmetic beauty: bitter receptor activation

By activating the skin’s bitter taste receptors and encouraging calcium influx, personal care products can now alleviate the previous skepticism around neurocosmetics. This development is not merely fascinating for contemplation in a research lab, but now a readily applicable sensory experience for the skin which combines science, innovation, and efficiency into one solution, as Active Concepts explains

A consumer’s first impression of neurocosmetic science is commonly one of disbelief or immediate dismissal. Understandably so, since past neurocosmetics such as powdered crystals for detoxification seemed to garner scepticism due to their ambiguous benefits and lack of apparent efficacy. 

However, modern neurocosmetic developments have arrived to counter these previous beliefs and provide a solid scientific approach. There is fascinating science that lies within our bodies sensory system. 

A consumer’s five senses: touch, sound, sight, smell, and taste are always considered when developing a personal care product, and for good reason. A pleasant smell, or lack thereof, can be helpful in making the experience of using a product enjoyable.

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